Teaching Elephants How To Dance

This week I was speaking to a group of Business Executives at the Paris Country Club about the Power Of Partnerships. I was invited to address the group by two KPMs (Key Partner Managers). The KPMs are tasked with bringing together their organisation and their Partner Organisation around specific customer engagements. These are large and complex organisations (Elephants) and bringing them together in an effective way is like "Teaching Elephants How To Dance". The desired outcome of "Dance School" is to make a joint Value Proposition that is perfectly aligned with the customers requirements and delivers a true fit for purpose solution. This takes mutual commitment, shared expectations, co-ordination and teamwork that continues on long after the sale in made.