10 Ways To Find More Prospects (Part 6/10)

Leverage the network of contacts and industry knowledge of Journalists (Part 6/10). Journalists are well connected and knowledgeable about a lot of things that are of interest to you and your business. They have a high level view on what is happening in your field and they always know a lot of important people. The sort of key people that you would like to know! Because Journalists speak to industry leaders, thought leaders in your sector, your competitors and even your customers you need to get close to them and make them part of your ‘virtual team’
Interview a Journalist. Yes, use deviant thinking and reverse the conventional roles. How? Invite a Journalist to participate on a conference panel that you are organizing. Ask them to present an industry overview or speak about future trends or challenges that your industry is facing. Why? 1) This gives you credibility because they are seen as an independent thought leader. 2) He/she will talk about you and your business to others afterwards.
Get them to talk about you and your business. Invite or sponsor a Journalist to moderate an industry seminar or a customer event. Or ask them to speak about customer’s problems and solutions that are available today. Or ask them to present a specific case study. You and your solution will be associated with the Journalist’s presentation and remarks. Good Luck and remember Always Be Prospecting.
Part 6/10 in French