Sunday, April 16, 2006

Go-To-Market Strategy Mapping

Go-To-Market Strategy Mapping is the visual representation of the linkages necessary to construct routes to market through complex business eco-systems. In B2B sales, constructing a simple a clear Business Partner channel to market can be difficult and time consuming. Using GTM Strategy Mapping you can see the Partner profiles and interconnections necessary to reach your final customer and this will help you build detailed and specific Partner Value Propositions. Ultimately you must ensure that each business in the the end-to-end value chain has a valid and viable role to play and that ultimately these interactions translate into meaningful value for your final customer.


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