Monday, October 23, 2006

10 Ways To Find More Prospects (Part 4/10)

Speeches and Public Appearances (Part 4/10). Here is one of my favorite prospecting ideas, which I have used successfully for many years and I can assure you that it works. Create leads by making speeches and other public appearances. This requires becoming a subject matter expert in your chosen field. This is easier than you may think. Chose an area of interest that you are knowledgeable and passionate about, or chose an area of interest that you clearly know more about than most people. Then accept every opportunity you can get to address a group, speak on your subject, be part of a panel, or participate in a discussion group, etc. It’s all high visibility exposure and that is exactly what you’re looking for.
People will come up to you afterwards and give you their business cards. This is reverse psychology at its best. After you have spoken to a group you are no longer the same person. You have been transformed into an expert, a guru, somehow you have become super human. This makes everyone want to meet you, talk to you, and get your business card. Take plenty with you. Use this technique to create pull, rather than push. So put the odds in your favor. You’ll have people truly hoping that you will contact them as a result of your brief exchange of business cards. Good Luck and remember Always Be Prospecting.
Part 4/10 in French

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